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A guide to impactful performance improvements – Karolina Szczur

The Internet is growing exponentially, and so is the Web platform we create. Often though we fail to reflect on the greater picture of connectivity and contexts the audience of our work might find themselves in. Even a short glance at the state of the World Wide Web shows that we haven’t been building with empathy, situation variability awareness, let alone performance in mind. So, what is the state of the Web today? Read more at...

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5 must-do technical SEO audit items in 2017

As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current. In recent months, we’ve seen many important technically focused Google announcements, such as an update on JavaScript crawling support, the migration toward mobile-first indexing, the release and extended support of AMP in search results and the expansion of search results features, from rich snippets to cards to answers… Read more at...

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